Understanding Omni-Channel Shopping Value from a Customer Perspective
نویسندگان
چکیده
منابع مشابه
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a School of Business, Yeungnam University, South Korea, 241-1, Dae-dong, Gyeongsan-si, Gyeongsangbuk-do 712-749, South Korea Department of Information and Process Management, Bentley University, Adamian Academic Center 242, Waltham, MA 02452, USA Department of Information Technology, Seidenberg School of Computer Science and Information Systems, Pace University, 163 William Street, New York, NY...
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ژورنال
عنوان ژورنال: Japan Marketing Journal
سال: 2021
ISSN: 0389-7265,2188-1669
DOI: 10.7222/marketing.2021.021